I see you over there, my busy business owner friend. Restauranteur, chiropractor, realtor, attorney, roofing company, medispa…whatever your profession might be.
I know you’re wearing alllll the hats, and stretching the clock to that 25th hour each day.
What I also know is that you’re neglecting your digital marketing…maybe unintentionally, maybe by default, maybe totally on purpose!
And listen, when I say “I’ve seen it,” it’s because you’re 100% NOT alone in this situation. So many of my clients – past and present – find themselves with more technology, more opportunities, and more bright ideas than they know what to do with. Or should I say, more than they can reasonably get their hands around.
Ok, ok.
I know you’re not REALLY doing an intentional “hide your eyes” scary movie style when it comes to your online marketing. I don’t REALLY think you’re neglecting things on purpose. I totally get that it’s A LOT to imagine adding ALL OF THIS…WHATEVER to your list, too.
I’m here to help. Let’s take the lowest hanging fruit and stop it from hitting the ground, shall we?
One of the biggest mistakes I see local businesses making is NOT closing the loop between their free social media efforts (like all that Instagram prettiness and Facebook Live action) and the ones that they put money behind – PR, traditional advertising, and yep, Facebook & Instagram Ads. These two categories of marketing (free & paid) have to work together to grow your audience and then (hint: here comes the big a-ha) turning those likers, followers, commenters, and viewers into real-money-throwing-down kinda people…customers!
If you’ve been drawn in by that blue “Boost” button, then you’ve probably fallen into this trap – it’s a sure sign that someone is experimenting…trying to finagle those ads because they know they “should”…but you’re not really connecting all the dots.
So many businesses operate each of their marketing “arms” in a vacuum – this guy is doing your PR, the owner is posting on Facebook, a generous vendor is cooking up your event signage, no one’s really watching Twitter – and this, friends, is where you start losing your grip on your audience growth potential.
And throwing money down the drain.
Having overarching vision & control over growing your audience is one of the most important things you can do as a business owner! And I’m here to tell you, you CAN do this. Even if you’re:
- short on time
- short on budget
- feeling like a Luddite
- uncertain where to even start…
So I offer you this lifeline…a quickie SOS in a crazy sea of confusion and technobabble.
Join me for a free workshop that will get you ready to run your first (effective!) Facebook Ad in 60mn flat.
I’ll also be talking about the important role of paid traffic like FB and Instagram ads in the digital marketing puzzle…all the pieces have to fit together in order for this to work, ya know? Building the platform BEFORE you hit “publish” on your ad is everything, so let’s get to the bottom of what the heck “building a platform” even means.
At the end of the workshop, I’ll be taking any and all digital marketing questions and I promise to stay on and answer every one. And, in fact, if you have something already in mind, send it on ahead and I’ll make sure I cover it!
Can’t make it live? No worries. All registered attendees will get a link with the replay to watch later…easy peasy.
So get ready, because you’re about to feel a few things you’ve never felt before:
Confidence in your digital marketing prowess.
Clarity on how things work together.
Cool and clever that you’re not wasting money anymore!
During that session, we’ll be covering:
- The FB Ads Ecosphere – how paid ads fit into the overall digital marketing puzzle…and why it’s important to have a completely integrated, birds-eye view
- The Essential FB Ads you should be running in 2018 and beyond
- A Step-by-Step How To – your first ad, up and running, in less time than it takes for me to teach it
- And finally, What To Do Next – what to look for in your results, how you’ll tell if your ad was successful, and what to do with this information in the coming months
See you there!
Cheers-
PS…don’t forget: the replay link will ONLY go out to >>registered attendees<<, so if you can’t make it live sign up so you can watch later, mmmkay?!
